BREAKOUT SESSIONS

Breakout Session: How to Become a Pillar of Your Community
Location: Astor 1
Speaker: Wild Coffee Marketing – Salo Wancier, Co-Founder and Brit Chambers, Senior Marketing Consultant

Understand how to market your studio properly in its local community as Wild Coffee Marketing walks you through all promotional assets available. Learn about the plans your studio can execute to help you get the attention needed for clients to book their free stretch!

Breakout Session: Marketing 101
Location: Astor 1
Speaker: Wild Coffee Marketing – Brit Chambers, Senior Marketing Consultant and Ana Chavez, Marketing Specialist

Even if your studio works with an approved vendor, it is imperative that you understand the platforms and materials available for use. These corporate driven initiatives will help your studio succeed. Learn the basic principles of marketing your studio, online and offline.

Breakout Session: Perfecting Your Media Presence
Location: Astor 1
Speaker: Wild Coffee Marketing – Salo Wancier, Co-Founder and Brit Chambers, Senior Marketing Consultant

From what to wear to how to convey a message, media training will help you position your studio to gain local attention. Crisis communications will also be discussed, as well as media angles to help make the most of any journalistic interaction. Through this breakout, you’ll be able to grasp knowledge on how to deliver an excellent impression when given a media opportunity.

Breakout Session: Auditing and Improving Your Studio at a Glance
Location: Astor 2
Speaker: Kelley O’Connor, Director of Training and Seth Olson, Director of Operations

In this session, learn the importance of knowing your studio numbers as it relates to demos and leads. Also, understand the proper steps of a demo to ensure employees are providing top notch quality service to clients.

Breakout Session: Maximizing the New Features of Stretch Zone
Location: Astor 2
Speaker: Kelley O’Connor, Director of Training and Seth Olson, Director of Operations

Dive into new 2022 features offered to you and your studio. New features include gift cards via Factor4, merchandise stands available to order, quarterly marketing boxes, online demo booking capability and virtual sales training. Discover how to leverage and maximize these features for your studio.

Breakout Session: Navigating the Hiring Landscape Successfully
Location: Astor 2
Speaker: Kelley O’Connor, Director of Training and Seth Olson, Director of Operations

Explore the tools for hiring new employees and retaining existing employees. What tools can you use to find candidates? What will incentivize your candidates/employees? Why are you hiring? What are the needs of the business? What makes a successful hire? How can I keep my existing employees invested in my business?

Breakout Session: Simplifying Multi-Unit Management
Location: Astor 3
Speaker: Dan Collins, Vice President of Franchise Development
Panelists: Kelly Harrick, Doug Gillespie, Helen Martin and Terri Reiff

This session will explore tips and tricks to simply manage multiple units. Challenges will be discussed, as tool given with an explanation of how to manage these challenges. You will hear from a panel of multi-unit franchisees and explore the way they tackle multiple locations, manage their teams, and increase effectiveness.

Breakout Session: How to Leverage Knetk to Your Advantage
Location: Astor 3
Speaker: Keith Trawick, CIO

Understand the basic functions of the Knetk software to learn how you can utilize Knetk to identify what is going on in your business. Knetk allows you to see the impact of specific data as it relates to your business regarding lead attribution, advertising analysis, daily production reports and more.

Breakout Session: The Top Club Ready Reports
Location: Astor 3
Speaker: Keith Trawick, CIO

ClubReady has a variety of reports available, but which reports are necessary to run your business? Explore reports that show you important details about your business related to leads, members, billing, and payments. Through this session, you will understand the why behind specific reports that you can access at your fingertips.